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Apple's smart home screen and Meta's personal AI assistant: the digital home enters a new phase
This week in consumer electronics brings a clash of two visions for the digital home of the future. Apple is gearing up to launch its own smart home screen, while Meta is rolling out a personal AI assistant that already manages our communication and calendars today – and tomorrow could just as easily be controlling our light bulbs and thermostat.
01 · Smart Home
Apple is preparing a screen to control the smart home
According to reports from Bloomberg — specifically the well-connected journalist Mark Gurman — Apple could unveil its long-awaited smart display as early as October 2026 [1]. It's a project that has been years in the making and repeatedly delayed, with Apple reportedly unwilling to release the device until its Siri voice assistant reached a level of AI sophistication capable of handling the role of a home control hub.
Leaks suggest the device will be physically smaller than the popular Amazon Echo Show models, while being available in two mounting options – tabletop and wall-mounted [1]. The screen is expected to serve as a central hub: from controlling smart home accessories, through household communication, to media playback, all tied together by a new, more powerful Siri AI [1]. If the plans hold up, this would mark Apple's most serious entry yet into a segment long dominated by Amazon and Google – and could significantly reshuffle the balance of power in the home screen market.
02 · AI Assistants
Meta launches its Muse personal AI assistant for iPhone and Mac
Across the Atlantic, Meta has also shown its hand, launching the Muse app – a personalized AI agent built on the Muse Spark 1.3 model [2]. Unlike traditional assistants, Muse can be named and visually customized to suit individual preferences, which is meant to foster a sense of relationship with a specific, "personal" tool rather than an anonymous bot [2].
Importantly, Muse doesn't operate in isolation from the rest of a user's digital life – it integrates with files, calendars, notes, and messages, as well as external services such as Instagram, WhatsApp, Ticketmaster, and Gmail [2]. Meta has opted for a freemium model: the basic version is free but comes with weekly usage limits, while paid plans cost $20 and $100 per month. For now, the app is available exclusively in the United States [2].
What links both stories is the direction the entire industry is heading. The race for the best personal AI assistant – being fought simultaneously by Meta, OpenAI, and Apple – will sooner or later move beyond smartphones and computers. The home itself is set to become the natural battleground: controlling lighting, heating, security systems, and audio equipment. Apple's screen and the Muse assistant are two separate products today, but it's hard not to notice that both are pushing us in the same direction – toward a home where AI doesn't just answer questions but actually manages its surroundings.
Summary
Summary
The smart home is no longer just a smartphone add-on – it's becoming a separate battleground for the biggest tech players, and it's precisely at the intersection of hardware (screens, hubs, sensors) and software (AI assistants) where the most interesting part of the industry is playing out today. If you want to see firsthand where home automation, security systems, audio, and home energy management are heading, we invite you to the Międzynarodowe Targi Elektroniki Użytkowej - Electronics Show 2027. That's where manufacturers and integrators will show how these global trends translate into concrete products arriving in our homes.
Invitation
Smart home screens, personal AI assistants, security systems, and home automation – you'll see it all live at the Międzynarodowe Targi Elektroniki Użytkowej - Electronics Show 2027. Meet the manufacturers already designing the homes of tomorrow, and find out which headline-grabbing technologies will hit store shelves first. Save the date and stay one step ahead of the competition.
Electronics Show 2027